Design Matters

It all started when a company asked us if we would develop their mobile app, but … without design.

Any work involving “design” was to be omitted. And we’re not talking a prototype here.


Some education was definitely needed. Design matters. And with that,  I am inspired to write this post.

When the word “Design” is applied in a software development context it means a number of things:

  • The look and feel of the user interface – colors, style
  • The user experience – is your app user-friendly?
  • The underlying architecture – code design, how the software interacts with databases, APIs and so forth

If I apply the ‘Building a House’ analogy, design would look like this:

  • Look and feel – paint colors, granite vs laminate counters, wood vs tile floors
  • Layout –  you must walk through the bathroom to get to the bedroom? (I hope not)
  • Architectural drawings

Would anyone in their right mind ask a builder to build their house, but without design?

I doubt it.

When thoughtful planning and consideration isn’t given to design in software you wind up with apps that are difficult and frustrating to use, ugly, or just plain don’t work as you expect them to.

Software design is extremely important and should never be left out in order to save money.

Here’s what happens when thoughtful consideration isn’t given to design. Enjoy, and remember – design matters.

What Happens When You Ignore Design









Sara @ Big Fish

Sara @ Big Fish

Sara MacQueen is the founder at Big Fish - an app design and development studio in Tampa, Florida. She was named one of "25 Mobile Women to Watch" and has been interviewed by local and national media for her expertise in mobile technology and business.
Follow me on Twitter