Disruption Starts with Disagreement
Last week I attended a TED Talk Think Tank at the Centre Club in Tampa. We watched, and discussed, Margaret Heffernan’s “Dare to Disagree” talk.
Our facilitator opened the event saying “Disruption Starts with Disagreement”.
And it’s true, isn’t it?
If we look at businesses that innovated to disrupt their industry, it started with the founder(s) disagreeing with some commonly held stance, belief, or way of being.
I’m sure Elon Musk disagrees with many things…one of which being that if you manufacture a car it’s going to run on gasoline. He also disagreed about the cost of launching rockets into space, and the fact that spacecraft aren’t reusable.
Martin Roscheisen and Jeremy Scholz (co-founders of Diamond Foundry) disagree with the environmentally destructive nature of diamond mining, and exploitative labor practices. So they founded a company that produces real diamonds in a lab.
Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider disagreed with their entire industry about the cost and process of buying eyeglasses.
Some say that disagreeing ends the conversation. I say it starts the conversation.
When I returned from the TED Talk I messaged my team here at Big Fish and asked them all to share something we do that they disagree with…a process, a system, anything. To encourage boldness I offered a gift to the most ‘disagreeable troublemaker’. 🙂
I’m looking forward to the conversations that will be started by this simple question.
What is it about your industry that you disagree with? What really bugs you?
How will disagreeing help you make a radical change in your business?
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