According to an IT decision maker survey by Red Hat Mobile last year, 51% of organizations fully support the use of KPIs to measure mobile app success. A further 35% use KPIs to some extent.
A KPI (Key Performance Indicator) is a metric your organization tracks that indicates whether your mobile app is successful. The exact KPIs you choose will depend on the use case of your app, and the goals you have in developing it.
Choosing your KPIs starts by defining your goals. Here are some examples of goals, and corresponding KPIs, that can be measured:
Goal 1: 100% of our in-house technicians using the app by year end
KPI 1: Active unique users over time (and how will we define an “active user”)
Goal 2: Reduce the time spent creating work orders by 50%
KPI 2: Average session time
Goal 3: An app that is easy for our team to use
KPI 3: Average session time, retention rate, user frequency
Goal 4: 80% of people who buy our Product X also download the app
KPI 4: Number of app installs, active users over time
Determining your goals and KPIs provides a guide you can use during the entire app development process.
And afterwards, knowing your numbers will be immensely helpful when it’s time to justify a budget request for updates, and determine what those updates should be.
Is your organization tracking the success of your mobile app?