How to Use KPIs to Measure the Success of Your Mobile App

According to an IT decision maker survey by Red Hat Mobile last year, 51% of organizations fully support the use of KPIs to measure mobile app success. A further 35% use KPIs to some extent.

A KPI (Key Performance Indicator) is a metric your organization tracks that indicates whether your mobile app is successful. The exact KPIs you choose will depend on the use case of your app, and the goals you have in developing it.

Choosing your KPIs starts by defining your goals. Here are some examples of goals, and corresponding KPIs, that can be measured:

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Goal 1: 100% of our in-house technicians using the app by year end

KPI 1: Active unique users over time (and how will we define an “active user”)

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Goal 2: Reduce the time spent creating work orders by 50%

KPI 2: Average session time

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Goal 3: An app that is easy for our team to use

KPI 3: Average session time, retention rate, user frequency

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Goal 4: 80% of people who buy our Product X also download the app

KPI 4: Number of app installs, active users over time

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Determining your goals and KPIs provides a guide you can use during the entire app development process.

And afterwards, knowing your numbers will be immensely helpful when it’s time to justify a budget request for updates, and determine what those updates should be.

Is your organization tracking the success of your mobile app?


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Sara MacQueen

Sara MacQueen

Sara MacQueen is the Founder and CEO of Big Fish App Development Studio. She was named one of "25 Mobile Women to Watch" by Mobile Marketer magazine and has been interviewed by local and national media for her expertise in mobile technology.
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