The Big Fish Blog: Advice for Buyers

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Do We Need An App, or a (Responsive) Website?

Here's the thing. Apps have become "trendy". There is a field of thought that says every company needs

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in Advice for Buyers /

Always Ask Your App Developer This Question!

I won't make you scroll to the bottom for the answer. Here is the question you should always

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Custom Versus Pre-Built Mobile Apps: When Does Custom Make More Sense?

I will be the first to say that not every company needs a mobile app - let alone

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Start With the MVP – Why More Features Is Not Always Better

Most Valuable Player? Nope. Minimum Viable Product. That version of your mobile app that has "just enough" features

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Death, Taxes and Software Estimations

Let's talk about software estimations. In other words, that oh so common question: How long will it take

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Reality Check: Your Customers Don’t Want to “Do It”

We've entered new times and there's no going back. This is your reality check. Your customers don't want

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Going Paperless With Your Mobile Workforce

It has been estimated that U.S. employers spend $460 billion in salaries to manage paper-based information (source). It

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iOS or Android – Which Platform Should We Develop For First?

Your organization is having a mobile app developed and needs to make the decision - start with Android,

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Native Vs. Hybrid – Which to Choose for Your Mobile App

In the past, Hybrid apps had a bad reputation in certain tech circles (and in some, they still

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Hiring an Agency vs Hiring Freelance Mobile App Developers

If you've been tasked with putting together a team to develop your company's mobile app, you have a

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