The Big Fish Blog: App Maintenance & Marketing

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10 Reasons Why Your iOS App was Rejected by the App Store

It's the big day, the first (or latest) version of your iOS app is ready to be submitted

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What to Include In Your Mobile App Maintenance Plan

One of the biggest mistakes your company could make when planning a custom mobile app build, is not

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What is Technical Debt and What are the Various Types of Technical Debt?

Technical debt is a term frequently used in the software industry to signify the work that should be

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7 Dangers of Saying “No” to App Maintenance

When your business has a custom mobile app developed, you'll be given the option of subscribing to ongoing

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The Importance of Including Logging in Your Mobile Apps

It's 6:00am and the help desk is calling because your app has “stopped working”. You quickly check the

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5 Things to Know Before You Hire a Software Developer to Fix Your App

When you’ve hired a software development company to build your application, and it flat out doesn't work, it's

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Ongoing App Maintenance. Is It Worth It?

Written by Robert Ludwig Ongoing App maintenance ensures you’re getting the data you need from your app, and

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Why App Maintenance is So Important

There exists a misconception that a mobile app can be built once, and deployed forever. In other words,

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You’re Never Told to Ask Your Android Developer for This – But You Need It!

Preamble: Awhile back, I wrote a post that explains why it's so important that your company receives a

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What Are the Ongoing Costs of Owning a Custom App?

If your company is planning to invest in a custom mobile app, it's important to have a big

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Software is Never Really “Done”

Today I'd like to discuss the sometimes stated notion of software, or a mobile app, being "done". (read

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How to Use KPIs to Measure the Success of Your Mobile App

According to an IT decision maker survey by Red Hat Mobile last year, 51% of organizations fully support

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Spelling & Grammar Mistakes in Your Mobile Apps – Watch Out!

Your company pays close attention to avoid spelling and grammar mistakes in your marketing materials. You know that

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7 Reasons Why Your Management Team Will Love Crashlytics | Mobile App Analytics

Crashlytics is a powerful crash reporting and mobile analytics tool for your organization's iOS and Android mobile apps.

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Android App Store Optimization in Eight Steps

Last week I wrote about Apple App Store Optimization, with a focus on using keywords to get your

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How To Get Better Ratings for Your iOS or Android App

On both Google Play and the Apple App Store, users of your app can submit ratings and reviews.

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A Quick and Dirty Guide to App Store Optimization with Keywords

Keyword optimization isn't just for company websites. Much like there are principals we follow for good website SEO

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