About Us
we build AI agents
Big Fish is a software studio in Tampa, Florida that builds AI agents, intelligent automations, and custom software for operations-driven teams.
For more than ten years, we have designed software and digital tools for healthcare operations, field service, logistics, construction, and other complex industries.
Our background in operations helps us build solutions that hold up in the real world and are designed with security, reliability, and day-to-day use in mind.
What we build:
- AI agents and assistants that handle communication, coordination, and administrative tasks
- Automations that connect systems and eliminate manual steps
- Custom software for mobile, web, and internal operations
Big Fish creates practical tools that support real operations.
what our clients say
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Our work progress increased 45%. Imagine if you found the perfect fitting shoe. Now imagine if those shoes made you run TEN TIMES faster. That’s my experience with Big Fish and we are overwhelmingly happy with all they have done!
Laurence JohnsonPinPoint Underground
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Big Fish was thorough, and always one step ahead - often thinking of things I hadn’t even considered. Their input during the development process was invaluable. Big Fish is fair and trustworthy. I couldn’t have asked for a better team in bringing my ideas to life!
Eric WexlerTradeSync
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The work was completed on time and on budget. My experience with Big Fish was fantastic. They are professional, creative, focused and fun to work with. I have no hesitation recommending Big Fish.
Carolyn PierceDivert NS
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Big Fish has been fabulous. We started this project with another company and the difference has been night and day.
Ron WalserWaste Away
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The application was delivered on schedule and on budget - we're very pleased with the results. They were nimble and efficient with communication. This was a great experience.
Darren GhanayemGulfside Healthcare Services
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You did a great job. Obviously very knowledgeable about apps and the platforms. Easy to work with, and I appreciate all the guidance you provided me.
Dave HillStericycle Communication Solutions
we are
Big Fish is a U.S.-based team of technical experts that designs and builds custom apps. We rely on our deep expertise and years of experience to harness the limitless power of technology to solve our clients’ toughest business challenges.
we are not
Big Fish is not a careless mass-producer. We don’t take on projects that we don’t believe in. We aren’t interested in poorly-executed, Band-Aid solutions. We aren’t working for the weekend. We aren’t resistant to change.
our leadership
Sara MacQueen
Founder and President
Sara founded Big Fish in 2014 and has spent more than a decade designing software, and now AI agents and automations, for operations-heavy teams in healthcare, field service, logistics, construction, and other complex industries.
She leads discovery, design, and direction at Big Fish, working closely with clients to understand their workflows and shape solutions that fit how their business really runs.
Her work has been recognized in both local and national media, where she has been interviewed about technology, business strategy, and the impact of well-designed digital tools.
industries we work with
field service
healthcare
utilities
what’s
behind
the name?
People don’t write great American classics about the little fish. They write them for the big ones.
The fish found in the depths, wisened and quick, not easily baited. The one that casts a shadow over smaller fish below it, a respected ruler of the waters. The one worth a lifetime quest.
We work with visionaries. The ones who think deep and dream big. The ones who can’t be easily reeled in, because their sights are set far beyond the hook and sinker. The ones you won’t find swimming in the shallow waters.
With some luck, you can net a dozen little fish in a day. But it takes strategy, diligence, and passion to find the big fish. And they make the most rewarding catch.
our software
We meticulously design and build custom software that is dependable, transformative and powerful.
our services
We specialize in designing and developing mobile applications and the backend software that runs them.
our team
our insights
May 22, 2026
How to Measure the ROI of Automation
If you're considering a workflow automation investment, you probably want to know one thing: will it pay off? The answer, for most businesses, is yes, and often faster than expected.…
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April 30, 2026
Staff vs. Consultant: What to Consider Before You Hire for AI Automation
Once you've seen what AI automation can do for your business, a practical question follows pretty quickly: should we hire an in-house automation developer, or bring in an outside firm?…
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April 7, 2026
How to Identify Business Processes to Automate (6 Signs)
How to Identify a Business Process to Automate Knowing how to identify business processes to automate is harder than it sounds. Most operations have more automatable work than people realize,…
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