At Big Fish we refer to ourselves as a boutique app development company. The word “boutique” sums up a few aspects of our business that differentiates us. Mainly:
- We offer a specific service (app development), rather than a broad range of services
- We are specialists in the service we offer
- We are not a large company by employee count
These facts come with benefits that our clients enjoy.
Let’s start with a fan favorite…
1. Specialized expertise vs general practitioners
Hiring a boutique app development company is similar to seeing a heart specialist, rather than your primary care physician, when you’re having heart trouble.
We are specialists, not generalists. Each member of our team is carefully vetted. Because app development is our core business we are able to stay on top of our industry, rather than spread ourselves too thin.
And here’s something else that means…
2. We do the work in house
We don’t outsource our work. App development is our core service offering.
3. A personal touch
Boutique companies in all sorts of industries are known for their smaller head count. This lends itself to a more personal feel when we work together.
Our clients are in direct contact with their project manager. And, their project manager works together with the developers and designers who are together, creating their application. We do not assign a layer of account managers, and require that clients go through them to get answers.
At Big Fish our project managers speak tech, and business. So no matter which side you’re on, you’ll appreciate the helpful knowledge of our whole team.
4. Locally owned and operated
Boutique app development companies tend to have local ownership and a single head office, rather than offices all over the country.
This isn’t something unique to boutique style companies, but if local presence matters, you’ll get it here.
5. We are nimble
Like many of our clients, our company is nimble and able to move quickly. Our lack of complicated bureaucracy means decisions can be made quickly, and the people making them are closely involved.
6. More bang for your buck
A misconception about the word “boutique” is that it implies ridiculously high prices.
I haven’t found this to be the case at Big Fish. Here’s why:
- Our team is highly experienced, so we work faster
- Less executive salaries to pay
- We do the work in house
- We avoid many of the trappings of large agencies: huge office, flying around the country to sales meetings, frequent expensive dinners, private drivers.
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