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Benefits of a Custom Mobile App for Field Sales Teams

Benefits of a Custom Mobile App for Field Sales Teams

Field sales organizations can benefit greatly from equipping their reps with the right mobile technology.

Read on to find out how your field sales team can use a custom mobile application to accelerate buying decisions, improve their productivity and close more deals, faster.

1. High-Tech Products Deserve a High-Tech Presentation

Imagine this – you sell industrial-grade spray-on fireproofing insulation.

One of your outside sales reps meets with a prospective client. Does your rep pull out a binder of brochures and photos? Offer to walk the prospective client through a PowerPoint presentation?

Your team can do better.

What about a demo video of the insulation application process? Or a show-stopping video of your product being put to the test by a real fire?

Your high-tech products deserve a high-tech presentation. With the right mobile app your team can quickly and impressively pull up demo videos, 3D renderings, sorted galleries of photos and more…all from their tablet.

2. Answer Complex Questions

Today’s buyer is more educated than ever…and this is before they even have the first meeting with your sales rep.

You are not selling a commodity, the buyers you meet with have complex questions. The right mobile app arms your team with a digital encyclopedia about your products that they can reference when needed to answer questions, keep the conversation going and “Wow” their prospects.

3. Close Deals, On the Spot

Do you know roughly how many deals your field sales team loses every year because the buyer went from hot, to lukewarm, or cold, in the hours following the sales meeting…while your rep was back at the office drafting up a contract?

What if your sales reps were able to close the deal, on the spot, during their meetings?

A custom app can include fill-in-the-blank contract templates, signature capture (think: FedEx), pricing calculators, proposal or purchase order generation….all custom-created to match your sales cycle and customers’ expectations.

With a custom app, orders are instantly uploaded to your cloud-hosted database and sales applications. Everything remains digital and invoices or receipts can be automatically emailed to your new customer – all before your sales rep leaves their office.

4. Offline Access to Critical Information

You know how it is, you walk inside a large building or warehouse and your device drops its Internet connection. Too much interference. Have your sales reps been complaining about being unable to access web-based product information, or sales apps, on their tablet while visiting with prospects?

Unlike a website, a mobile app does not require internet connectivity to function. You’d be surprised by how much our company accomplishes offline, in our custom mobile apps.

Your field team’s mission is too important to be stopped in their tracks by a weak signal while in the field!

5. Go Paperless

Are your field sales reps still walking into meetings with a printed portfolio, and static, pre-printed contracts? Are signed contracts getting lost, or is your team loosing precious time scanning in signed contracts back at the office? Are your reps driving around with a box full of outdated brochures in the back seat of their car (or would you even know if they were)?

I can’t think of a better tool for enabling a field sales (or service) team to truly go paperless than with an app.

All your information stays in the cloud, signed contracts are uploaded instantly and the sales information they carry stays fresh and relevant.

Interested in learning more about how a custom mobile app could help YOUR field sales reps close more deals? Request a consultation with team Big Fish today.


Sara @ Big Fish

Sara @ Big Fish

Sara MacQueen is the Founder and President of Big Fish - we turn revolutionary ideas into reality through custom software design and development. Sara was named one of "25 Mobile Women to Watch" and has been interviewed by local and national media for her expertise in mobile technology and business. When she's not working, Sara enjoys hiking and cooking meals from scratch with ingredients found at farmers markets.

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