It’s not often that you find mobile phone usage stats specific to Canada, but thanks to comScore we have some to share.
comScore’s annual Canada Digital Future in Focus for 2014 sheds lights on the current trends in mobile phone usage in Canada.
Here are some key findings from comScore’s 2014 report:
- 75% of Canadian mobile phone users have a smartphone
- Google’s Android platform owns the largest share of Canada’s smartphone market at 44%
- Share of the Canadian smartphone market by platform:
- Android: 44% (up from 40% in Dec. 2013)
- iOS (Apple): 37% (up from 35% in Dec. 2013)
- Blackberry: 15% (down from 20% in Dec. 2013)
- Windows Phone: 2% (no change from Dec. 2013)
- Symbian: 1% (down from 2% in Dec. 2013)
Another interesting study by iQmetrix this year uncovered the best-selling mobile brands in North America. They sampled data from 15,000 retail stores in Canada and the United States.
In Vancouver the data reveals that Blackberry owned 9% of mobile phone sales between December 2013 and May 2014; Apple 22% and Samsung held the top spot at 25% of mobile phone sales in Vancouver.
In Toronto, a whopping 23% of mobile phone sales went to Blackberry, 20% to Apple and 33% to Samsung.
In Montreal Samsung also sold the most mobile phones (41%), followed in the distance by Apple (20%) and LG (16%).
Infograph by iQmetrix
More specifically, the same study by iQmetrix found that the top selling phones across Canada and the United States between December 2013 and May 2014 were the iPhone 5s and the Samsung Galaxy S4. Considering that the Galaxy S4 wasn’t even released until April 2014, 7 months after the iPhone 5s, that says a lot for Samsung!
In summary, the data shows that Android is the most used mobile phone platform in Canada, with Samsung owning the biggest piece of the market share pie in Canada’s largest cities.