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6 Mistakes Companies Make When Buying Custom App Development

Having a custom mobile app developed makes it possible to get exactly what you need, and nothing more, without compromise.  It’s an exciting path to take, but can be a complicated and confusing purchase. I talk to buyers all the time, and there are a few mistakes I see companies making in their approach to […]

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7 Ways Mobile Apps are Transforming the Field Service Industry

Efficiency, productivity and customer satisfaction all have one thing in common. They can suffer in the field service industry because of legacy processes. With first contact resolution rates upwards of 90%, and ROI over 50% in just two years, it’s no wonder field service companies are looking to mobile and cloud-based applications to streamline their […]

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Custom Versus Pre-Built Mobile Apps: When Does Custom Make More Sense?

I will be the first to say that not every company needs a mobile app – let alone a custom-developed mobile app. Pre-built, off-the-shelf software is, in some cases, a very suitable and cost-effective option. So, how do you know which is the most appropriate in your case? The answer could be as straightforward as […]

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No, We Don’t Outsource Abroad. Here’s Why…

At Big Fish, we develop custom software (mobile apps) for our clients. Every week we receive calls and emails from overseas app development shops wanting us to outsource our projects to their teams. In other words – hire developers in other countries because the cost of living and therefore, the cost of labor, is less […]

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The Future of Apps – A Service, Not a Destination

I use the word “Future” lightly because mobile apps as a service is the reality now. It’s the mass mindset change that we will see in the coming months and years. Our vocabulary doesn’t help the situation – the naming of “mobile app” implies a thing, a silo. “Mobile Service” might soon be more appropriate. […]

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How Much to Budget for Your Mobile App (Data from 11 Agencies)

“Can we get a price to develop this?” … is a pretty standard question asked by prospective clients during our first conversation. Providing a fixed price for custom software is not possible without a detailed discovery process. BUT, we can provide estimates. It is clear to me that more education about the true cost of […]

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Smart Cities, Yes There are Apps for That

We have Smart Phones, Smart TVs, Smart Homes… What’s next What’s now? Smart Cities. This morning I attended Verizon’s “Internet of Things” Smart Cities seminar in Tampa, Florida. The point? The technology is here. Are there barriers to implementation? Yes (such as cost). But it’s not a question of whether or not it will happen. […]

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7 Reasons Why Your Management Team Will Love Crashlytics | Mobile App Analytics

Crashlytics is a powerful crash reporting and mobile analytics tool for your organization’s iOS and Android apps. What you’re about to read might sound like an advertisement, but hear me out. It’s not – we LOVE Crashlytics and I’m sure you will too, once you see the tremendous benefits it will bring to your organization. […]

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Android App Store Optimization in Eight Steps

Last week I wrote about Apple App Store Optimization, with a focus on using keywords to get your app found in more searches. Just as important if your app is available on Android, is App Store Optimization (ASO) for Google Play. App Store Optimization is the process of optimizing your app to appear closer to […]

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How To Get Better Ratings for Your iOS or Android App

On both Google Play and the Apple App Store, users of your app can submit ratings and reviews. These ratings are gold…if they are positive. Your app’s rating will influence how many people feel compelled to download it, how often it appears in search results, and consequently – its long term success. App ratings are […]

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A Quick and Dirty Guide to App Store Optimization with Keywords

Keyword optimization isn’t just for company websites. Much like there are principals we follow for good website SEO (search engine optimization), there are also a few things app publishers need to know about ASO (app store optimization). Yep, there’s an acronym for that! When a user searches the app store for an app, Apple scans […]

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