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What is UI/UX Design?

If you’ve used an absolutely delightful mobile app recently it was made possible by UI and UX Designers!

What is UI Design?

User interface (UI) design is the design of visual components that users need in order to interact with a digital product.

A user interface is the layout of a digital product, which includes things like:

  • buttons,
  • sliders,
  • navigation,
  • text input fields,
  • imagery and so on.

It is important for UI Designers to create a visual language that is consistently applied throughout the product, while also keeping in mind the user experience.

What is UX Design?

User experience, or UX, best refers to how the user feels when interacting with a digital product.

The design of the user experience is based on having an understanding of what users need, want and value in a product, while also keeping in mind the ease of use, accessibility and efficiency.

UI design is the visual and interactive part of the design, while UX is the whole experience. Click To Tweet

In other words, UI design is the visual and interactive part of the design, while UX is the whole experience.

Do UI and UX Design Work Together?


While UX Designers are more concerned with how the interface works and feels, UI Designers are concerned with how it looks and functions.

They both need each other to make a successful product.

Consider a mobile application that allows a physician to order medical supplies for their practice. The UX Designers would take great care to ensure the app is credible, accessible and easy to use, while not losing sight of everyone’s needs and goals.

The UI Designers are tasked with bringing that vision to life by making the app consistent throughout and true to the businesses brand.

Final Thoughts

UI and UX are integral to each other’s success. If your product delivers a poor user experience, but looks great (UI) – it will suffer. How beautiful it is does not matter if the user can’t complete basic tasks or feels frustrated using the product.

The same can be said for a great user experience (UX) with a poor UI. Users may be turned away by it looking untrustworthy, amateurish or generally unappealing.

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Lorrie @ Big Fish

Lorrie @ Big Fish

Lorrie is a UI/UX Designer at Big Fish - a custom software design and development studio in Tampa Florida and Raleigh North Carolina. She ensures the software we design is intuitive, functional and beautiful.